Eloli is an award-winning luxury African fashion brand. Eloli means "it is beautiful" in Bafaw, a language spoken in Cameroon. We inspire the Eloli man and woman to live life in colour, texture and print.
The Eloli woman and man stands out from the crowd with their adventurous and confident nature. A man and woman of the world, they are glamorous with a chic and unique style allowing them to revel in being the centre of attention.
Meet the designers
Headed by 3 sisters, Dibo, Sume and Fese, the brand incorporates our love for vibrant colour and pattern. Through Eloli we channel our shared passion introducing a contemporary African aesthetic to everyday design. Living in 3 different cities on three different continents we are inspired by our heritage and remain forward looking in our designs.
Logo
Our logo includes "Eloli" in an elegant cursive. At the end of the cursive "E" sits Eloli written in Shumom script, a system of pictographic writing developed in the 19th-century by Sultan Ibrahim Njoya for writing the Bamun language (Cameroon). The entire logo is a nod to the past and a look to the future.
Sustainability
Made in Cameroon
We operate workshops in Cameroon where our unique products are painstakingly hand crafted by a team of local talents. We apply international standards to achieve intricate details and beautiful finishing. Our team is at the heart of the brand and our most long-standing tailor has been with us from the inception. We aim to improve local production capabilities, reduce reliance on imports, preserve African craftsmanship and enhance the Made in Africa Brand.
Circularity
Our operating model embraces speed to market and we produce in smaller amounts using a lot of end-of-line fabrics. We recycle small leftover pieces of fabric into patchwork for other designs.
Empowerment
We directly support the empowerment of women who make up ~80% of our staff. We offer flexibility and subsided childcare and high quality education so our staff can not only balance their lives but be able to work in the first place. Our workshops are safe and comfortable and we pay wages that are above average and certainly well above minimum wage.
We celebrate African culture with our designs and make them more wearable and accessible to a wide range of people, enhancing the visibility of the continent on a global scale.
