About us:

Eloli is an award-winning luxury African fashion brand. Eloli means "it is beautiful" in Bafaw, a language spoken in Cameroon.

The Eloli woman and man stands out from the crowd with their adventurous and confident nature. A man and woman of the world, they are glamorous with a chic and unique style allowing them to revel in being the centre of attention.

Meet the designers:

Headed by 3 sisters, Dibo, Sume and Fese, the brand incorporates our love for vibrant colour and pattern. Through Eloli we channel our shared passion introducing a contemporary African aesthetic to every day design. Living in 3 different cities on three different continents we are inspired by our heritage and remain forward looking in our designs. 

Logo:

Our logo includes "Eloli" in an elegant cursive. At the end of the cursive "E"  sits Eloli written in Shumom script, a system of pictographic writing developed in the 19th-century by Sultan Ibrahim Njoya for writing the Bamun language (Cameroon). The entire logo is a nod to the past and a look to the future.